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Layla Anna-Lee

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Wow – I’m in awe. Last year for the Brazil World Cup I was honoured to be part of a team that created something amazing. All of adidas’s World Cup content was truly groundbreaking, I co-hosted their live World Cup show from Rio, a multi-episode series called The Dugout which has driven more than 15 million visits from YouTube to the brand’s website. The content we created for the event trebled their YouTube subscribers and earned over 1.5 billion impressions on YouTube.

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A year later it’s still making waves with this wonderful article written by the Vice President of Marketing at Google. Read her article here: https://www.thinkwithgoogle.com/articles/big-game-content-lessons-from-adidas.html

I’m so incredibly proud to have been part of it, and so grateful to the YouTube team who followed our journey documenting this behind the scenes piece. It gives me goosebumps!