EcoBuild
Phill Williams |
Ecobuild is the worlds biggest show for sustainable building and if you weren’t there, you’ve missed it. I went along the very first year, a small show peppered with bearded, slightly surprised men, who wondered how so many people had got interested in their lime plaster.
Now it’s one of the few shows to take all the floor space at the huge ExCel Exhibition Halls at the Royal Victoria Docks, London. The docks themselves reused and re vitalised years ago.
This really is now a vast show. 1500 suppliers exhibiting and over 130 conference and seminar sessions. The place to find out, talk about and be amongst the sustainable building industry. My ‘old friends’ were there, Barbara Jones persuading people straw bales work, Bill Dunster and Zedfactory, wonderfully frustrated by people seemingly still not ‘getting it’, Solar Century with Jeremy Leggett banging the solar drum.
But this year, it seemed more like normality than any other year. Even the word ‘sustainable’ much less on view. The industry is very much in step, forced, definitely.. but marching towards one common horizon.
I can’t say it’s a day too soon. I found myself giving in to the forces of supply and demand by drinking a £4 coffee to celebrate. Who cares about money when the world is spinning just as it should…
Well.. perhaps we should care. My final visit was to a bamboo importer. A product that grows so ridiculously fast you wouldn’t hang your coat on it. The American owner, had no answer when I asked him why it was so much more expensive than oak, impossibly slow growing. In the end he settled on “it’s new”..
So many people make coffee now, I know I can buy a perfect and artistically fluffed one for just over £1.. supply and demand wins.
Sustainable building is going mainstream, it’ll be as popular as coffee, it’s almost normal.. market forces will drive prices down and we’ll all be winners.. all except Mr Bamboo.
Phill


